Mutual House
Branding & Marketing

Branding and Marketing for Mutual House, a early 20th Century building situated on London's Regent Street. The brochure is encased in a leather box, which has a laser etched metal plaque embedded in the centre. The box contains two brochures, one casebound brochure which is wrapped in Kashgar Mineral with a debossed pattern with a smaller metal plaque inserted within the centre of the cover; inside pages are printed on Lumi Silk with spot uv and metallic ink throughout. The second brochure is a research brochure about retail trends on Regent Street, the cover is on G.F Smith Colorplan grey and the inside pages printed on coated stock PUR bound. All printed by Pureprint. Photography by Ed Hill and Jon Paul Ladd.