Re:Imagining Retail
Issue #2
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_ Printed Publication
_ Microsite
_ Social Media Campaign
_ Marketing Film
Re:Imagining Retail Issue #2 is a publication that focuses on the theme of sustainable repurposing. Clients that contributed included Ellandi, Evolve, High Street Task Force, LandSec, Mace, Milligan, Muse, Trilogy and Benoy. The design included a 120 page publication, a marketing video as well as a microsite which allows people to access the publication online. Fantastic calibration and another very happy client.
To quote: "Special thanks to our world class marketing team in particular James Nimmo who has made this look such a great piece". The printed publication is printed by Pureprint on the HP Indigo 1200, using Revive which is a fully recycled paper. Cover and inside pages printed on Revive 100 offset 135gsm and PUR bound.
PMA Judges Comments below:
“After producing a beautiful print publication for their showpiece Retail research project, lockdown happened. Their team reacted quickly and adapted to produce a tour de force of retail insight, marrying data, analysis and tempering agents’ traditional optimism with a realistic, clear-sighted and holistic vision that tackles head on the challenges facing our towns and cities. A great piece of work. Congratulations”
How do we deliver sustainable repurposing?
Retail repurposing reimagines how we use our towns and shopping centres to live, work, play and thrive. Sustainable repurposing, is about making sure that these places are future proof, green, offer solid investment opportunities and provide what communities need. Marketing film below that was part of the marketing campaign.
